If You're A PT Practice Owner and Want to Dramatically Increase the Number of Your LIFETIME patients
Mark Your Calendar for This LIVE 2-Day Event


Jerry Durham, PT presents:

extremely limited (ONLY 16 seats available) all inclusive, mastermind weekend experience for you in Richmond (VA), which will teach you how to KEEP your existing patients, how to minimize cancels, no shows and eliminate those who disappear after their evaluation or self discharge!

Creating the Ultimate Patient Experience

UPDATE: Only 6 Spots Left!

Plus You Get Special Free Bonus Gift When You Take Action This Week


What’s the point of trying to get more new patients?...


  • Learn about the new healthcare consumer, who they are and what drives their choices in this new era of healthcare
  • Learn how to improve your arrival rate, no show/cancel rate and copay (cash) collection rate through the expert management of the first phone call
  • Learn why defining and mapping the Patient Experience in your practice will provide the greatest ROI for your practice going forward
  • Map your Patient Experience, understand how your mapped out Patient Experience defines your practice culture and becomes an employer brand value marketing and hiring tool
  • Learn how you can and will identify the source of issues in your practice more quickly and more concisely after your Patient Experience is mapped out
  • Learn how to apply your newly mapped out Patient Experience in your clinic

I am literally going to take a you by the hand and walk you through the process of mapping a high value Patient Experience for your practice!

Jerry DurhamHi, I’m Jerry Durham.

You and I have probably never met …

… but unless I miss my guess, you and I have a few things in common.

We're probably colleagues as I am the co-founder and a principle of San Francisco Sport and Spine Physical Therapy, (SFSSPT), a multi-clinic practice based in San Francisco.

I hold a Masters in Physical Therapy from Chapman University and over my career as a practitioner, I have worked in every clinical setting including inpatient, outpatient, hospital acute care, home health and skilled nursing facilities.

From the very beginning, I questioned why there wasn’t an emphasis placed on treating patients as individuals, with unique concerns and objectives and why more effort wasn’t being made to develop true relationships with patients.

That is what I refers to as

Save You Place TODAY and Get $100 Early Bird Discount!

(See the details below)

Richmond, VA, Sat, Jun 23, 2018 8:00 AM - Sun, Jun 24, 2018 5:00 PM


Day 1: Why focus on the Patient Experience?
● Define Healthcare Consumer
● Define Patient Experience
● Discuss Critical Metrics

Day 2: Do the Work
● Map your Patient Experience
● Front of Room Coaching - First phone call to clinic arrival


Reserve Your Spot THIS WEEK and You Can Take With You Your Front Desk Attendant or ANY OTHER Team Member



Read My Story and Judge For Yourself

I started my clinic 16 years ago, in a 30’x30’ space, with a hi-lo table, a desk and a computer.

I had no money and no business experience. All I knew was that I could help people.

And help people I did! I took all patients -- HMO, PPO, cash, Worker’s Comp, you name it. And for a while, my 1 PT to 1 Patient level of care worked just fine.

But then it all changed - fast.

I realized that despite getting more and more new patients, keeping my existing patients and providing the best possible experience so that they would keep coming back was the new issue I had to face with.

I understood that if I don't create a proper system, the new generation of health care consumers would often easily self discharge from my care, never to be heard from again!.

So, I did Create The System. All of the sudden everything started to be much easier and my Loyal Customer Ratio skyrocketed!

After few months I shared the best practices with a good colleague of mine and IT WORKED for him too! So I want to keep sharing and teach you how to KEEP your existing patients in a way that is:


  • Repeatable
  • Effective
  • Huge WIN for them and your Practice
  • AND brings you MORE New Patients

The whole process of taking my practice in this direction was scary.

At the time, there were no other PT business owners to turn to for advice. So I looked at business owners in other industries. Like accounting, baking, even dry cleaners. I met owners of every imaginable kind of business… and I found that their problems were the same as ours!

So, I just kept reading, studying, meeting others and bringing it all back to my New Business Model -- The Ultimate Patient Experience®.

And then I started implementing what I learned. A tweak here. A new system there.

The result?

Well, here I am today in 2018 with…

Over $1.5 Million A Year In Revenue And No In-Network Contracts!

Now, don’t for one minute think that I’m special or any different from you.

The reality is, I simply had to do what I did -- or my clinics would have gone under. I had a gun to my head. Because in my city (San Francisco) and my state (California), our business faces the worst combination of high costs, regulation, and decreased payments of anyplace I know.

What does this mean for you? If I can make an The Ultimate Patient Experience model work in San Francisco, California, you can make it work anywhere.

Has it been a long, hard road? You bet!

Lots of times I never knew the right questions to ask, or even who to ask. I’ve just put one dumb foot in front of the other, day after day, for the past 6 years, and finally found success…

… and that’s why so many PTs and PT owners can identify with my story. Maybe you, too?

Because, if you’ve read this far, I think you know, deep down, that you want to make a change for the better. You want to do what’s best for your patients and your business.


My clinics are not a PT mill. We succeed by delivering outstanding outcomes. We regularly get 4 and 5-star reviews from our patients, who say things like this:

So, if you’re a Physical Therapist thinking about moving to a cash based, hybrid, or out-of-network practice… and you don’t know where to start…

You Can Use My Experience To KEEP The New Generation Of Your Existing Patients Providing The Best Possible Experience

I can help you get there faster. By guiding you past the costly mistakes I made early on that held me back from success. Mistakes that nearly put me out of business!

The key to success moving forward in the healthcare landscape of ever-increasing co-pays and deductibles is to deeply understand the wants and expectations of your patients before they walk into your clinic.

In this course you will map out the PATIENT EXPERIENCE for your practice which is the GAME CHANGER in this era of the healthcare consumer and a vital component for you achieving the goals you have set for your practice.

You will walk away from this course with the tools you need to implement your Patient Experience.

This material will be taught as a combination of lecture, front of room coaching and all group exercises.

Reserve Your Spot THIS WEEK and You Can Take With You Your Front Desk Attendant or ANY OTHER Team Member



Copyright 2017 - Jerry Durham | Disclaimer | Refund Policy